I. Who are Erik and The Flexner Group

Erik and his team are hired by developers to advise, market and sell new townhouse, condominium, and single family home projects and conversions. They are currently nearing the final sales phase of a 45 unit conversion project in the San Fernando Valley.

II. Our Mission/Commitment Statement

From the first offer to the final closing, TFG will provide full marketing and onsite sales services. We are committed to providing the highest level of expertise in sales and marketing services. We approach each community and/or project with high-quality, hands-on attention. From your project’s inception, we will provide individualized analytical information and oversight. Our team has diverse skills and experience in various specialties, including:

• Single-family developments
• Low and mid-rise condominiums
• Condominium conversions
• Urban mixed-use projects
• High-rise condominiums
• Mixed income projects

III. Marketing

New home marketing involves a vast range of elements that must be carefully managed. We will help define, qualify, and implement the proper mix of competitive, and cost effective, marketing elements for your real estate venture in order to effectively communicate value to prospective buyers. The Flexner Group has all the tools needed to lead the development and execution of a comprehensive marketing plan.

1. Strategy

• Recommend product mix, features and amenities (Exterior and Interior finishes)
• Review Floor plan design
• Recommend unit pricing and sales phasing
• Designing launch strategies with strategic project positioning
• Develop advertising and promotional plans, timeline, and budget
• Sales center/model home consulting & coordination- Create a branded, experiential environment for sales, model merchandising, signage, and collateral materials.
• Website coordination & updates

2. Market Research

• Site and project feasibility studies
• Market depth & absorption
• Aggressive pricing analysis
• Buyer profiles & demographics
• Revenue forecasting
• Absorption forecasts

3. Management

• Continuous monitoring and evaluation of pricing
• Managing and maintaining buyer profiles

IV. Sales Management

The Flexner Group provides professional sales representation, which includes seasoned Realtors with specific experience in new home sales. We strongly believe that a strong sales team is an indispensable component of any lucrative sales strategy. Remember the “perceived value” of your project is only as good as the presentation given by the associate. In addition, we will manage all administrative elements including:

• Traffic Reports & Source information
• Prospect feedback
• Accurate contractual processing: contingency deadlines, on-time closings etc.

V. Experience

The Flexner Group has a combined total of 45 years of sales and marketing experience.

Developers/Builders we have consulted or worked with:

• Warmington Homes
• RPM Management
• Playa Vista Administration
• DR Horton
• AF Evans
• Lockwood-Lozier
• John F. Buchan Homes
• Quadrant Homes
• Schnitzer Northwest

VI. Our Team

Erik Flexner Developer Services
Sofia Padilla Administration and Developer Services
Mike Mitchell Home Buyer's Division
Jenna Bailey Marketing, Publicity, Graphic Design, Web
Rosario Zubia Property Sales, New Construction & Conversions

VII. Distinctions:

Over 150 newly built home and Property sales and leases

Over 250 residential properties sold and leased in the past 3 years (avg. agent completes 2-5 per yr.)

VIII. Testimonials:

RPM Management